Edra Official Partner of Casa Italia Milano Cortina 2026: Italian design that inspires, welcomes, and tells the story of the country

The concept chosen by CONI for Casa Italia Milano Cortina 2026 is Musa, a theme that interprets Italy as a place that generates creativity, knowledge, and beauty. A symbolic reference to the Muses of classical tradition—guardians of the arts, sport, and memory—who become an emblem of a timeless cultural heritage capable of influencing artists, thinkers, and travelers from all backgrounds. Through Musa, Casa Italia stages the extraordinary geological, geographical, linguistic, cultural, and culinary richness of the country, celebrating diversity as a founding value and as a key to dialogue with the international context of the sporting event.

As an Official Partner, Edra will be present in all three venues of Casa Italia Milano Cortina 2026:

• Triennale Milano,
• Galleria Farsetti Arte in Cortina d’Ampezzo,
• Aquagranda Livigno.

These iconic locations will become spaces of representation and conviviality, designed to welcome athletes and national and international guests in an atmosphere where art, sport, and interior design intertwine harmoniously. The beating heart of the narrative is the Salone d’Onore at Triennale Milano, where Casa Italia offers a contemporary interpretation of the Alpine landscape, reimagining the host territories through a vision that unites tradition and modernity.

Edra has always pursued a clear and rigorous vision: creating furnishings of superlative quality, where comfort, elegance, and performance coexist in perfect balance. The insights of its designers represent the starting point for in-depth experimentation that, after years of research and development, gives rise to products made to last over time. For Casa Italia Milano Cortina 2026, Edra presents Grinza White, a special version of the iconic armchair designed by the Campana Brothers. Upholstered in white eco-fur, Grinza White evokes the softness and purity of snow, becoming a symbol of hospitality, comfort, and poetry.

Where can I find the Grinza armchair by Edra in Rome?
In Rome, Grinza can be discovered at the Mobilnovo Now showroom, located at Via G. Ferrari 7—an evocative space where you can imagine, see, and experience your home even before bringing it to life.

Which Edra products are available at Mobilnovo Now?
At the Mobilnovo Now showroom in Rome, the main Edra collections are available, including sofas, poufs, tables, accessories, and lighting. Each furnishing element tells a story of refinement and identity—a story translated into pieces designed to welcome and provide exceptional comfort.