A timeless myth
Poltrona Frau is the quintessence of Italian taste in the world. For more than a century, it has been furnishing home and office with essential and elegant objects, inspired by tradition and designed for the future. A symbol of refined creativity, the result of long experience and excellent raw materials and workmanship, its leather furnishings are unrivaled in the international design and furniture scene. Mobilnovo is Poltrona Frau official dealer.
Philosophy of living
The design of Poltrona Frau, over time, has known the genius of Italian and international architects and designers, such as Achille and Pier Giacomo Castiglioni and Giò Ponti and from their experience were born a lot of products with a classic but at the same time contemporary and cosmopolitan style. With their creations, they inaugurated a culture of furniture, characterized by a unique and typical taste of living: sofas, armchairs, storage units, drawers, chairs, tables, accessories and furnishing systems with a high aspirational profile.
The brand does not limit itself to designing and producing design armchairs and sofas, it goes further by creating a complete range of objects made of leather and more, such as bookcases, lamps, beds and tables. United by the quality of the materials, craftsmanship and fine finishes, these creations have ergonomic and versatile shapes that interact harmoniously with the other furnishings in the environment, offering a striking aesthetic impact and unmistakable comfort of use.
The history of Poltrona Frau is the history of a style that prefers continuity to current trends, demonstrating how authentic design is a form of design culture that transcends time. Always remaining true to itself, it reveals an ability to update itself, for example with refined “Limited editions”, made of precious materials and exclusive upholstery to celebrate a designer or an iconic model of the brand.
Poltrona Frau Leathership®
"We use the most advanced technology in the world: our hands", underlines the company that from from the beginning, has made use of the manufacturing skills of Italian craftsmen dedicated to shaping the elegant and comfortable products of the brand. The culture of the world of leather, a material with multiple tactile and visual properties, has become a registered trademark for Poltrona Frau, an internationally recognized neologism. A word that embodies the primacy in the research and development of Pelle Frau®.
Not just leather. The company also uses other natural materials such as wood, marble and metal, treated in order to don’t alter their natural beauty. Finishes makes them beautiful and they are obtained with advanced technological processes patented by the company, with the aim of creating other registered trademarks to complement Pelle Frau®: Legno Frau®, Marmo Frau®.
Always in search of the highest quality standards, as well as design and aesthetic, also in terms of sustainability, Poltrona Frau seeks to improve the environment. Its goal is to combine the quality of its furniture and furnishing accessories with the health of those who produce them and the potential environmental impact. It is among the first companies in Italy, and in the world, to have conducted an assessment in accordance with the ISO guidelines on social responsibility.
Since 1912, every model of Poltrona Frau has been embossed with a fire brand that testifies its authenticity. Every cut, every seam, every nail beaten by hand, every knot, testify the uniqueness of the product.
Emblem of Poltrona Frau, officially called "model 904", since 1984 it has been known as Vanity Fair, and is the absolute archetype of the modern armchair. The rounded shape, the long row of leather nails that finish the backrest and armrests, its load-bearing structure in solid seasoned beech, have made it a timeless icon of Italian design. And that's not all: the padding is both in hand-molded vegetable horsehair and in rubberized horsehair and the seat cushion is in goose down. The seat, back and armrests have a spring system obtained with biconical steel springs tied by hand and fixed on jute straps.
This is the symbolic luxury object that lasts over time.
The Icons collection
Historical pieces brought to life
Every year Poltrona Frau expands its offer both with projects signed by the major talents of contemporary design and with the Icons collection: historical pieces, often unpublished, by forgotten or little-known masters. Excellences that Poltrona Frau brings back to light and new life through a careful work of philological reconstruction and respectful updating.