mobilnovo is Gubi official dealer
A visionary brand
Gubi, a brand representing Scandinavian design, brings together in an exclusive catalogue the great icons of the past and the novelties of the moment, integrating them into collections characterized by clean lines and harmonious shapes. Since 1967 the company has been active in the furniture, lighting and accessories trade, bringing with it its innovative spirit. At mobilnovo showroom, Gubi official dealer, you can see and experience first-hand the incredible quality of the products that this company represents in the world.
The heart of design
The brand founded by Gubi and Lisbeth Olsen is distinguished by the use of sinuous and enveloping lines, which give the rooms a refined aesthetic and a sense of comfort typical of the Scandinavian style. Every element, from furniture to accessories, is designed to blend harmoniously with the space, creating a balance between elegance and functionality.
The neutral tones, wisely used, help to create relaxing environments, but not devoid of character. The different shades, accompanied by the choice of soft textures and natural materials, give life to a cozy visual effect. Lighting, another key element of the brand, is designed to emphasize shapes and shades, creating warm and intimate atmospheres that enhance the personality of the space.
This vision is complemented by the contributions of famous international designers, such as Gio Ponti, GamFratesi, Paavo Tynell, Jacques Adnet and Robert Dudley Best, whose creations enrich the Gubi collection with unique pieces that combine tradition and modernity. These collaborations express the essence of the brand: a constant search for innovation and reinterpretation of classic design, where the past meets the present to create timeless environments.
Unmistakable style
The furniture and accessories designed by Gubi give character to the rooms thanks to their iconic design, which is inspired both by natural and everyday forms, as well as by distinctive and strongly recognizable lines. An emblematic example is the Multi-Lite lamp, designed by Louis Weisdorf in 1972, which with its unique shapes embodies the essence of Danish design and reflects the brand’s ability to create distinctive and timeless pieces.
The references to nature are particularly evident in the Aspide lamp by Gianfranco Frattini, designed for the first time in 1970, which with its sinuous lines evokes organic and harmonious forms. At the same time, Gubi is also inspired by pre-existing figures, as shown by the Violin Chair by GamFratesi, whose name comes from the two parallel lines that extend from the back under the seat, recalling the strings of a violin.
Another iconic example is the Croissant collection by Illum Wikkelsø, which with its soft and enveloping structure recalls the shape of the famous dessert, blending elegance and comfort in a refined and recognizable design.
The Beetle chair by GamFratesi combines artisanal details and advanced production technologies to create something truly original: a highly versatile, extremely comfortable and beautifully expressive seat inspired by the shapes of nature.
Furnish every room
Gubi furnishes indoor and outdoor spaces with mastery, bringing elegance to both domestic and public environments. Its welcoming and minimalist style never renounces the iconicity, creating refined and functional solutions. The real charm does not come from excess, but from the ability to perfectly balance innovation and tradition, surprising without exaggerating and leaving an indelible mark with sobriety and class.
our showrooms gubi rome
Mobilnovo Now
via giuseppe ferrari 7 | rome
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Mobilnovo
via anastasio II 103 | rome
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