The culture of sleeping
In 1978 Rosario Messina founded Flou and with the company found as well the new concept of "culture of sleeping", producing beds with a highly innovative design capable of improving the quality of sleep and life. After that, the company has also extended its production to other furnishing accessories for the bedroom and living area: chest of drawers, bedside tables, desks, armchairs, poufs, bookcases, wardrobes and sofas. All these products are available at mobilnovo showrooms, official Flou dealer.
Between genius and passion
Flou was born in the seventies, an era marked by important changes, such as the entry of women into the world of work, the desire to free themselves from old conditioning and the need to have larger and more functional homes. In this climate of change, Flou leaves its mark with "Nathalie", the bed designed by Vico Magistretti, the progenitor of modern textile beds that with its aesthetic and functional qualities has received a great success and has been part of "permanent collection" of the Milan Triennale for some years.
"The bed is the place where the future is born, where there is a couple's life, where a family is created, where peolple reflects on what will be done tomorrow ..." - and for this reason Rosario Messina, owner of the company, started from the production of beds. He was an enterprising and far-sighted and he has collaborated with the most important contemporary designers: Vico Magistretti, Luigi Lanzi, Steve Leung, Giulio Manzoni, Enzo Mari, Rodolfo Dordoni and many others. With these brilliant creative minds he has created new collections and obtained prestigious awards, including the “Compasso D'Oro” Award from the ADI Design Index in 2004.
Flou currently produces over forty models of beds, including single and double beds, sofas, armchair beds and convertible beds. The different products can be made in fabric, wood, leather, in order to satisfy every type of aesthetic and living need. Animated by the constant desire to offer a complete and functional design in every detail, the company also produces mattresses, pillows and a wide range of colorful duvet covers available in different chic and always trendy patterns.
Unusual overall views
Alongside the famous production of beds, the company designs complete furniture collections, characterized by an innate elegance and a perfect balance of shapes, materials and finishes. His creations are based on innovative concepts and arise from inspirations full of meaning that reveal the brand's ability to observe and interpret the world around us: the result is a dynamic and avant-garde furniture, where each element is designed to offer authentic well-being.
Flou interprets living spaces with creations with light shapes and simple lines, emblem of a modern design that is never the same and never excessive, as demonstrated by its collections of modular sofas characterized by large seating elements, comfortable and sophisticated armrests and completed by cushions and large ottomans of various shapes and sizes that can be composed and broken down by inventing new configurations.
The products for the sleeping area emphasizes the creative soul and innovative spirit of the company. From modular wardrobe systems conceived to smartly rationalize internal spaces, to chest of drawers with simple and functional lines, to benches and poufs with geometric shapes covered with soft fabrics. Everything contributes to define the class and sobriety of the Flou world.
Steve Leung signs Lilia, the armchair that looks like a flower that has just blossomed. The result of a unique and creative project, the armchair is swivel and upholstered with materials that make it soft and enveloping.
Carlo Colombo designed the Icon collection for Flou: a modern masterpiece of comfort and style, a modular seating system that is the result of a detailed study of proportions that harmonize perfectly with the curved backrests and armrests. The seats have large square feather cushions that invite you to abadon yourself in total relax. With its light and minimal structure, its articulated compositions, the manufacturing perfection that shines through every single stitch, Icon is a collection that fully represents the excellence of Flou and is therefore destined to be the protagonist of every contemporary living area.